Mardi Gras de la Louisiane
Mardi Gras and the Local Economy
Since Mardi Gras began in 1994 it has continued
to have an economic impact on the city of Alexandria. From
ball gowns to king cakes, merchants across central Louisiana
have come to realize that Mardi Gras is a great economic boost
during the slowest months of the sales year. Many stores carry
Mardi Gras merchandise.
Mardi Gras also has an impact on apparel and shoe retailers. Last
year department stores and bakeries increased their inventory
of ball gowns and baked goods to meet the need of local consumers
attending Mardi Gras Balls. It is estimated that Krewe
members and their guests spend a minimum of $400 on apparel,
shoes, and hair to attend central Louisiana's Mardi Gras
Balls. That is a significant impact with over 2,000 people
attending private Mardi Gras balls. Add in dinner beforehand
and party favors for their guests, is another significant expense.
On parade day thousands of visitors from as far away as East
Texas, south Louisiana and Mississippi come to Alexandria and
spend money for hotel rooms, food, and entertainment.
The goal of the Alexandria Mardi Gras Association has always
been to provide a cultural event appealing to all cross sections
of the community and that would also stimulate the economy. Several
businesses, including "Throw Me Something", located
in Alexandria carries a wide assortment of Mardi Gras throws
and decorations. Also, Mardi Gras Specialties.
Association Past President Colleen Dunstane acknowledges that
there are no confirmed numbers on the economic impact Mardi
Gras has on the city, but notes, "All you have to do is
talk to the merchants; they will tell you how it has benefited
them." As Alexandria's Mardi Gras continues to grow,
the AMGA says it will do the same.
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PO Box 13651, Alexandria, LA 71315
Phone: (318) 473-9501